Gary Vanerchuk says it simply… “A great story invokes a reaction”

If it doesn’t invoke a reaction, it’s forgettable.  In a fast paced analog/digital world the best way to grab and hold attention is to wrap it around a story.  It doesn’t have to be long or detailed but it needs to tap into one of earliest human skills of communication… Storytelling .

Think about it… when you really connect with someone  what are you doing?  Are you listing facts, benefits, specs or are you sharing a story?