An article in today’s Wall Street Journal has broader implications than exploring What to Do About Dead Malls.

“Consumers are looking for places to be—not things to buy—when they leave the house. What’s needed is a radical new approach to sales—one that may not include selling goods in store at all. Smart retailers are repurposing physical stores to do what e-commerce can’t: offer a memorable, meaningful and multisensory experience. ”

People are re-defining what matters most in their lives and it no longer is the things they own.

Appeal to what now matters most….what you can do with your life not what’s parked in the garage or the number in your bank account.